YiHeTang
China's original innovative tea brand
Yihetang 11-year-old signature product, with annual sales of over 150 million cups, is made from selected black tea extracts and secret caramel syrup blended to create a subtle charcoal-roasted flavor, combining the aroma of milk, tea and a special caramel flavor.
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6.0 Store
The image of the sixth-generation Yihetang store uses white as the theme color, supplemented by green, and adopts a gradient color design form, with a transition from the brand color to white, conveying the brand's concept of pursuing nature and health. The image of the IP character Mr. Tang is used as the design matrix, and the hairstyle outline in the avatar is extracted for expansion design, which evolves into plum blossom shape and arch shape respectively, and is used in different space shapes to make the entire space more lively and varied.
Brand IP
Mr. Tang, the main IP character of Yihetang, is the store manager. His hairstyle is taken from the upper part of "Tang", and his expression is friendly and full of joy. The action design of handing out a cup of milk tea gives people a strong sense of brand identity and interaction, and with some clever chamfers and rounded corners, it has a more heavy sense of traditional Chinese architecture, highlighting the "TANG culture" and "Sinicization".
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